January 18, 2011 Leave a comment
It isn’t unlike Hollywood to create some hubbub over the launch of a new movie. They are into drama and entertainment; we humans are a very curious lot always ready for the latest and greatest in shock factors, crazy stunts and lavish advertising schemes. Throughout the hundreds of thousands of movies that have been produced over the past century or so, not one of them has a prelude to its release date as bizarre as the 2012 Movie.
Roland Emmerich is infamous for his fascination with sweeping epic disaster flicks and all the special effects he can cram into the script. While Emmerich is the 18th largest grossing film directors of all time, it is rather bizarre that such huge sums of money has been thrown into the advertising campaign for his 2012 movie. It isn’t the many months of extensive marketing being used to create significant hype leading up to the film’s release. His 1998 release of Godzilla was given a highly intense advertising prelaunch treatment too. The curious and rather bizarre part is the depths to which Sony Pictures has gone in creating a stir over the 2012 movie.
The launch campaign for this movie is the most costly and bizarre one to take place in the history of Hollywood. The mysterious thing is the reasoning behind such an amount of money and effort being sank into the launch of just a movie. That will open on Friday the 13th, in November of 2009.
Emmerich is the director, producer and writer of the screen play which is not unusual for him. He prefers movies that develop a story around actual scientific or physical reality. With over 1,000,000 searches a day on Google for information about 2012, Roland decided it was an excellent topic for his next blockbuster film. The 2012 movie is based on the Mayan Long Count calendar ending on December 21, 2012. The cast will be involved in dealing with the accompanying disasters and catastrophes like tsunamis, earthquakes and volcanoes.
Starring, John Cusack as Jackson Curtis the limo driver with his finger on the true pulse of the 2012 catastrophe, “When they tell you not to panic, that’s when you run.” While his wife Kate, played by Amanda Peet, continues to putter about the kitchen, assuming he is certifiably over the edge. Given the fact that NASA is now publicly announcing that the world will not end in 2012 (as if they have any say so in the matter here in the factual world). Woody Harrelson is excellently portrayed as the underground radio personality, Charlie Frost. Meanwhile back in the Oval Office, Danny Glover plays President Thomas Wilson. Supporting roles are played by Chiewetel Ejiofor, Oliver Platt, Thandie Newton, Tom McCarthy, Liam James, Morgan Lily, Zlatko Buric, and Beatrice Rosen.
While it is highly unlikely that outside of an Emmerich 2012 movie script, you could really outrun the earthquake that sends Los Angeles sliding into the ocean, it looks good on film. Limousines having such a long wheel base are not the right vehicle for good handling on curves and screeching around corners. If you are going to star in your own 2012 movie catastrophe escape scene, it would be far more intelligent to have at least a 3/4-ton pickup truck with Mudders and a beefed up 8-cylinder engine for power to fly over anything the terrain throws at you. Hummers are too heavy. The ultimate escape vehicle for maneuvering in the safest manner would be a Toyota with assisted shock interplay for automatic leveling no matter what the Earth does beneath you. Don’t forget the roll bars, and a parachute might be wise.
While the 2012 movie is after all, just a movie meant to entertain all of those who enjoy a great thriller. It is dubious whether you will learn how to survive 2012 from a blockbuster action flick. The Institute for Human Continuance may be holding an election for the remainder of the global population when the dust settles after December 21, 2012 is over. Don’t get too caught up in the lottery for your space in their shelter zone though, because the Institute for Human Continuance is a spoof. It’s just one more trick in Sony Picture’s multi-faceted prelaunch advertising scheme.
Whether or not, 2012 will be the end of the world or a new beginning for those nimble enough and determined enough to survive, remains to be seen. We still have a ways to go before the end of the Mayan calendar arrives. In the meantime, don’t let Hollywood and the mass media or newspapers throw you off base.